WCDOTY No.19 : 2024 Toyota Prius

Here is the 19th World Car Design of the Year Winner, the 2024 Toyota Prius.

The 2024 Toyota Prius won the World Car Design of the Year by transforming from a purely functional hybrid into a stylish, "sexy" fastback, beating 70 competitors. Judges praised its dramatic, low-roof silhouette, sporty exterior styling, and "emotional" appeal, marking a major departure from its previously utilitarian image to a desirable, modern aesthetic.